Pre-Conference Half Day AI Applications Workshop

Deep-Dive Into Real-World Use Cases & Regulatory Requirements To Enhance Engagement, Revitalise Content Creation & Boost Omnichannel Success With

Practical, Actionable, Compliant & Patient-Centric Pharma AI Strategies

27th January 2026 | Central London

AI Applications Workshop Programme – 27th January 2026

12.15 Registration & Informal Networking

OPENING REMARKS

13.00 GIC Welcome & Co-Chairs’ Opening Remarks

Koeyli Jaluka, Head of Communication – Northwestern Europe, Roche

Azeeza Sunmonu, Global Head of Commercial Excellence, Mundipharma

USING AI FOR CUT-THROUGH CONTENT CREATION

13.10 Bolster Creativity Without Losing The Key Human Factor By Deploying AI-Generated Content That Is Validated, Accurate & Impactful

There’s no substitute for creativity! Leverage AI’s power to enact and improve on content strategies that are still drawn from human imagination and design
Establish and maintain a clear boundary between marketing and social media content that can effectively be enhanced by AI, and vital comms where the human element must take priority
From small typos to potentially damaging misinformation, avoid reputation-harming blunders with a clear vetting process for AI-enhanced content
Amid genuine concerns about job losses and roles being replaced, how can you assuage fears and foster a sense of people and tech working in harmony?

Lyly Fong, Digital CX Content Strategy Director, Sanofi

13.30 Navigate AI Regulations To Optimise Technological Advancement While Steering Clear Of Costly & Reputation-Harming Non-Compliance

Deep-dive into the latest and upcoming developments in AI regulations to keep pace with the fast-evolving frameworks
Reputations are built on trust! How can you reassure consumers that safety will be your chief priority in the new world of AI, and allay fears about the technology’s negative implications?
Streamline regulatory reporting to highlight key compliance credentials and demonstrate responsible AI use to patients, stakeholders, colleagues and regulators alike
Make sure AI is working to your benefit, not your cost, with a deeper understanding of potential compliance pitfalls

Amanda King, Head Data Privacy, Digital & AI Compliance UK, Ireland & Nordics, Novartis

13.50 Maintain Patient Protection As The Most Important Priority Through Appropriate & Compliant AI Usage That Highlights Ethical Practices

With the rise of easy-to-use AI tools like ChatGPT, “Doctor Google” is more accessible than ever – how can pharma professionals protect patients from potentially dangerous misinformation?
How far is too far? Evaluate the advantages of AI-generated content and messaging while maintaining appropriate transparency with the consumer
Ensure that patient-facing AI tools are validated and drawing on creditable data sources
Strike the right balance – at what point does AI need to take a step back in favour of human interaction?

14.10

Overview of the pharmaceutical industry’s in service delivery and customer engagement for 1st paying customers
Benefits of Agentic AI in pharma: enhanced data analysis, improved decision-making, and personalized customer interactions.
Overview of SAP Service Cloud: a platform for managing customer service operations.
Key features: real-time data access, seamless communication tools, and integration capabilities.
Streamlining operations: reducing operational costs and improving efficiency.
Enhancing customer experience: providing personalized and timely support.
Long-term vision: building a sustainable, responsive, and innovative pharmaceutical service ecosystem

Conor Riordan, Director Customer Experience- Europe, Middle East & Africa, Pfizer

14.30 Bonus Session; Reserved For Exclusive Conference Partner

14.50 Refreshment Break & Informal Networking

15.20 Bonus Session; Reserved For Exclusive Conference Partner

15.40 Reinforce & Strengthen HCP Relationships With AI-Assisted Engagement Strategies That Truly Listen To, & Speak To, Their Most Vital Needs

Assess the evolving needs and wants of HCPs at different levels, to put together an AI-backed roadmap to boost engagement and efficiencies
Bridge generational gaps and platform preferences to maximise the impact of HCP engagement, without losing the crucial human touch
How can AI streamline workflows to reduce stress and strain for busy HCPs, and free up time for high-priority tasks?
Master AI, don’t let it master you! With some HCPs reluctant to adopt AI technology, work to demystify and counteract scepticism by focussing on the quick-win advantages

Richard Jones, Senior Director, Enterprise Architecture Commercial Practice, Pfizer

16.00 Utilise AI’s Raw Number-Crunching Power To Gather & Mine Data For Maximum Relevance In Much Shorter Timescales

Let AI lighten the load! Assist data teams with prohibitively labour-intensive workloads by using AI to search and analyse large volumes of data in a fraction of the time
Leverage AI to collect vital user data across a range of digital touchpoints to drive personalisation and anticipate patient needs
Mitigate against data hallucinations – how can AI’s output be consistently validated to avoid mistakes, both obvious and hidden?
How can data privacy and GDPR regulations be maintained during automated processes?

16.20 Revitalise Crucial Omnichannel Approaches & Inject Forward-Looking Innovations With AI’s Assistance

Master the execution of AI in creating comprehensive marketing campaigns that maintain coherence across multiple channels and touchpoints
What content are consumers paying the most attention to, on which channels, and for how long? Utilise AI in key engagement analysis in order to further target your content strategies
Go back to basics – ensure that marketing teams are still practising the key fundamentals, and only using AI as an assistant rather than a crutch
What does the future of omnichannel look like? How will the balance between automation and human input evolve over the years to come?

Neel Edeling, Sr. AI Manager, AI & Compliance, LEO Pharma

16.40 Stay Ahead Of The Curve By Scanning The Horizon For Upcoming & Imminent AI Developments Set To Reshape The Digital Pharma World

How are pharma companies already experimenting with new AI innovations? What is the latest development that could be the next best move for your organisation?
One size doesn’t fit all – assess the merits of different types of AI, along with their functions and implications, to develop the strategy that represents the best fit for you
What can pharma professionals do to combat negative opinions and stereotypes around AI usage, to embrace it as a tool for positive change?
Secure long-term buy-in from colleagues at all levels by demonstrating the power of AI as a true game-changer, not a short-term fad

17.00 Co-Chairs’ Closing Remarks & Close Of Conference

Koeyli Jaluka, Head of Communication – Northwestern Europe, Roche

Azeeza Sunmonu, Global Head of Commercial Excellence, Mundipharma