Ayesha Aziz-Akosa, Head of Global Marketing, Established Brands, Astellas Pharma
NEXT-GEN DIGITAL STRATEGIES
Panel & Q&A
Maximising Winning Digital
09.10 Tap Into The Groundbreaking Advances In Digital Tech & AI To Transform Marketing Strategies For Best-In-Class Customer & Stakeholder Engagement
AI has the potential to revolutionise the industry, but in the here and now, how can it be implemented effectively into existing strategies to complement existing tools?
How can cross-functional teams be equipped with the skills and data-driven foundations to truly advance customer and stakeholder engagement?
Ambassadors for change: why it is critical to get senior leadership team buy-in and sponsorship for new and innovative digital transformation and AI projects
Aisha Khan, Digital Transformation & Strategic Marketing Director, Teva
AI INNOVATIONS: POWERFUL STRATEGIES FOR TODAY & TOMORROW
Panel & Q&A
Inspirational & Practical Insights Into Transformative Technology
09.30 Harness AI’s Potential To Revolutionise Digital Pharma & Develop It Into A Business-As-Usual Tool That Drives Real Results & Growth
Customer profiling, content generation, developing insights, customer experience… when AI has the potential to impact all areas of pharma marketing, how can the areas with the most value be determined?
With compliance and regulation in AI still developing, how can pharma marketers stay compliant when integrating AI solutions?
From pilot to operational: how can teams scale-up AI pilots and turn them from a theoretical benefit into a business-as-usual tool delivering demonstrable value?
Practical advice: what’s one way in which digital teams can integrate AI into their day-to-day strategies today to improve efficiencies or results?
Francisco J Domingo, Business Unit Director & Corporate Affairs Head, Adamed Spain
David Wilson, Digital Programme Director, Kyowa Kirin
Vaibhav Kabra, Director – Data, Digital & Technology Products, Novartis
Inês Oliveira, Head of Commercial – Iberian Affiliate, CSL Vifor
Daniel Viriato, Head of Oncology, Novartis Ireland
Anuja Agarwal, Head of Customer Engagement & Transformation, General Medicines, Sanofi UK & Ireland
10.00 Bonus Session; Reserved For Exclusive Conference Partner
PERSONALISED & IMPACT-DRIVEN HCP ENGAGEMENT
New Strategies, Real Results
10.15 Leverage Key Digital Solutions To Maximise Engagement & Develop Meaningful Relationships With Healthcare Professionals
How can digital interactions be tailored to individual HCP preferences to enhance engagement and deliver value?
What digital platforms and innovative tools can best facilitate seamless and impactful communications between pharma and HCPs?
How should we deliver value-adding content that resonates with HCPs and fosters trust and long-term partnerships?
Sander Ruitenberg, Global Head of Omnichannel & Digital Operations, CSL Vifor
10.35 Morning Refreshment Break With Informal Networking & Peer Benchmarking On Challenges & Obstacles
VALUE-ADDING OMNICHANNEL SUCCESS
Panel & Q&A
11.05 Drive Powerful & Customer-Centric Omnichannel Strategies That Exceed Customer Expectations Through Insight-Led Strategies
How can AI be embedded in omnichannel strategies to deliver the ideal next-best-action for customers and deliver what they are looking for at key touchpoints?
How can pharma marketers seamlessly blend multiple digital channels for a cohesive and impactful campaign?
Develop innovative and engaging content that captures attention throughout a campaign’s lifespan
With customer-facing teams a crucial part of the omnichannel approach, how can on and offline touchpoints be joined together to deliver seamless experiences for customers?
Andrea Marzoli, VP Global Sales & Marketing Lead, Kyowa Kirin International plc
Jason Yau, Director – Global Omnichannel Excellence, Merck
Tom Parker, Customer Excellence Director, Europe, Shionogi Europe
Phoebos Stergiou, Head of Omnichannel Customer Engagement, Gilead Sciences
11.35 Bonus Session; Reserved For Exclusive Conference Partner
Tailor Your Day – Select A Hosted Stream:
STREAM 1: PATIENT CENTRICITY & ENGAGEMENT
Main-Stage Presentation
12.05 Drive Powerful Patient Journeys & Experiences Through Patient-Centric Digital Support & Strategies
Understand the rise of virtual, augmented and mixed reality applications in medical education and customer engagement
How can patients be empowered and health literacy enhanced through interactive digital medical education solutions?
Case Study – The INSIGHT PROSTATE App; high quality unbranded augmented reality app explaining prostate cancer to patients
Understand how integrated omni-channel activities are key for success
Dr. Barbara Stollfuss, Head Digital Customer Strategy & Innovation, Bayer
12.05 Have Your Questions Answered By Our Expert Panel & Develop Powerful Two-Way Collaboration Between Marketing & Compliance Teams
With AI legislation across countries complex and underdeveloped, how can marketing teams stay compliant when introducing generative AI into marketing strategies?
Develop consistent and open channels of communication between marketing and compliance teams to break down barriers and bring teams on the same page
When digital innovations move faster than legislation can keep up, how can marketing and compliance collaborate to integrate new tech and ideas, ensuring innovation isn’t stifled?
Dr Emilio Rubio, Head Internal Audit & Control, Sandoz
Jonathan Vogelsang, Ethics, Risk & Compliance Director International, Novartis Pharma AG
Hannes Oswald-Bruegel, Global Head Pharma Compliance Office, F. Hoffmann-La Roche AG
GOLD-STANDARD CONTENT
12.30 Craft Compelling Narratives Through Personalised & Engaging Content That Delivers Real Results Across All Audience Segments
Generative AI has the potential to transform content generation and factories, but how can it most effectively be utilised to develop transformative content, whilst staying within the boundaries of compliance needs?
Translate data and insights into personalised content, and give your audience what it wants, when it wants it
When expectations around quantity of content are increased, how can digital marketers continue to deliver truly engaging and innovative content at scale?
Just having commercial content isn’t enough! How can pharma brands leverage storytelling and educational content to truly engage their audience?
Luca Frangoni, Global Head of Content & Execution Excellence, Boehringer Ingelheim
12.50 Lunch & Informal Networking For Speakers, Delegates & Partners
13.50 Afternoon Chair’s Opening Remarks
Opening Remarks
Ana Cerdeira, Global Head Commercial Development Assets, Grünenthal AG
DIGITAL DISRUPTORS & INNOVATORS
Panel & Q&A - Cross-Sector Inspiration
14.00 Hear Unmissable Insights From The Cross-Sector Disruptors Transforming Digital Marketing For A New Age & What Key Innovations Are Remodelling Marketing Strategies Outside Of The Pharmaceutical Industry.
14.30 Bonus Session; Reserved For Exclusive Conference Partner
DIGITAL TRANSFORMATION & CHANGE STRATEGIES
15.00 Foster A Culture Of Change & Accelerate Digital Adoption With Dynamic Transformation Strategies
How can senior pharma leaders be truly brought into digital transformation and developed as champions and ambassadors of large-scale transformation?
How can new digital strategies be embedded across global and cluster teams, joining the dots internally into a cohesive strategy?
Overcome change resistance within teams and truly showcase the value of digital strategies to bring the whole organisation along on the journey
Tailor Your Day – Select A Hosted Stream:
STREAM 1: SOCIAL MEDIA & INNOVATIVE CHANNELS
Main-Stage Presentation
15.20 Unlock The Right Channel Mix For Your Audience & Maximise Customer & Stakeholder Engagement For Long-Term Value
What innovative channels are available to engage customers and reach your audience where they already are?
With regulation especially stringent in this area, how can compliance with regulations be ensured while maximising social media outreach?
Tailor messaging and content effectively for individual channels and ensure your messaging is impacting and engaging your audience
Mohammed Ali Faruqi, Associate Vice President, Head of Digital Marketing & Engagement, Viatris
STREAM 2: FACILITATED PEER-TO-PEER DISCUSSIONS:
15.20 Network & Discuss Hot Topics With Insightful Experts & Have You Key Issues Answered In Our Troubleshooting Clinics
A) Training Cross-Functional Medical & Commercial Teams
Colin Williams, Global Lead, Omnichannel Marketing Excellence, Astellas Pharma
B) Marketing Automation
C) AI Troubleshooting Clinic
Emma Harris, Omnichannel Lead & DPO , Ferring Pharmaceuticals
D) Compliance Troubleshooting Clinic
GENERATING MEANINGFUL DATA & INSIGHTS
15.45 Deliver Data-Driven Campaigns & Marketing Strategies Through Unlocking Business-Critical Insights Into Customer Behaviours & Preferences
How can the varied and often siloed data sources marketers have access to be joined together to boost insights and strategies?
How can customer behavioural data be optimised to improve targeting, personalisation and overall results?
With so much data available, how can digital teams determine the datapoints and insights that truly unlock growth and deliver demonstrable value?
Kiren Dulai, Senior Global Manager, Omnichannel Enablement, Mundipharma
16.05 Afternoon Drinks Reception With Informal Networking
DIGITAL CUSTOMER EXPERIENCES
Panel & Q&A
16.35 Deliver Joined-Up, Seamless Digital Journeys Through Key Customer Insights & Maximising Digital Platforms & Technologies
Deliver advanced personalisation for customers and deliver the individualised journeys that truly match customer needs
Your customers are using other platforms as well! What key customer trends are in the wider CX space, and how best can the pharmaceutical industry replicate these whilst staying compliant?
How can real-time data analytics help optimise customer journeys and deliver smooth and seamless experiences for customers?
Brian Kudeba, VP, Digital Technology Strategy & Transformation, Ipsen
Kevin Charef, Senior Director, Digital Innovation & Omnichannel Lead, Novartis
Daniela Alessandrini, Business Unit Director Onco-Haematology & SC-I Italy, Sobi
Hugo Barbosa, EU Customer Omnichannel Director, ViiV Healthcare
Shreyash Jain, Associate Director, Commercial Digital & Innovation, International, AstraZeneca
Ilias Blanis, Global Omnichannel Director, ViiV Healthcare
CONTENT STRATEGIES IN BRAND LAUNCHES: PRACTICAL ADVICE, REAL RESULTS
Keynote Case Study
17.05
Simone Rabora, Global Marketing Director Oncology, Ipsen
MEASURING SUCCESS
17.25 Showcase Real ROI & Business Value From Digital Engagement Strategies & Demonstrate The Impact Of Digital Marketing On The Bottom Line
How can marketers balance quantitative and qualitative datapoints effectively to give a true reflection of overall campaign success?
With complex customer touchpoints across omnichannel campaigns, how can the true value of individual components be measured and evaluated to drive future success?
Go beyond NPS and harness innovative and insightful methods of tracking customer sentiment to truly drive customer-centric decision-making
Callum Lea, Global Head of Digital Channels, Teva Pharmaceuticals
17.45 Afternoon Chair’s Closing Remarks & Official Close Of Conference
Please check the website regularly for programme updates and confirmed speakers. For more information or to get involved, please call 44 (0)20 3479 2299 or email info@digitalpharmaconference.com