AI-Powered, Customer-Centric & HCP-Engaging Omnichannel Digital Pharma Marketing Strategies
Digital Pharma Advances – AI Applications Workshop
Deliver Real Results & Real Value Through Engaging, Measurable & Practical Integration Of AI In Digital Pharma Marketing
OPENING REMARKS
13.30 Chair’s Opening Remarks
Karol Wolak, Global Omnichannel Excellence Lead, Merck
Practical AI Integration – Real Advice, Real Experiences
13.40 Embed AI Across Organisations To Drive Efficiency, Better Decision-Making & Lasting Business Value
- Where should pharmaceutical marketing teams begin with both generative and agentic AI adoption, and which use cases are delivering the quickest and most measurable impact?
- Integrate AI into existing marketing processes and technology stacks without disrupting established processes or creating unnecessary complexity
- Build the internal capabilities, governance and cross-functional collaboration needed to support successful AI adoption across multiple business functions
14.05 Bonus Session; Reserved For Exclusive Conference Partner
Responsible AI: Ethics, Governance & Trust
PANEL | Q&A
14.25 Build Responsible AI Frameworks That Enable Innovation Whilst Protecting Compliance, Trust & Customer Confidence
- As AI becomes embedded across marketing activities, how can organisations establish clear governance, accountability and oversight to ensure its safe and responsible use?
- Balance the drive for greater efficiency with the need for human judgement by identifying where AI can support decision-making and where expert oversight remains essential
- Equip marketing teams with the processes, policies and capabilities needed to adopt AI confidently, minimise risk and embed responsible AI practices into day-to-day operations
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AI Workshop Agenda
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