Unleash AI & New Tech’s Potential To Transform HCP & Patient Engagement, Drive Personalisation Of Content & Experiences & Deliver Powerful, Long-Term Commercial Success Compliantly Through
AI-Savvy, Engaging & Transformative Omni-Channel Digital Pharma Marketing Strategies Which Put Customers First
13th Annual One-Day, Industry-Led Conference & Networking Exhibition At The Iconic One Great George Street, central London, 29th January 2025
08.30 Registration & Informal Networking
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Ayesha Aziz-Akosa, Head of Global Marketing, Established Brands, Astellas Pharma
NEXT-GEN DIGITAL STRATEGIES
Panel & Q&A
Maximising Winning Digital
09.10 Tap Into The Groundbreaking Advances In Digital Tech & AI To Transform Marketing Strategies For Best-In-Class Customer & Stakeholder Engagement
- AI has the potential to revolutionise the industry, but in the here and now, how can it be implemented effectively into existing strategies to complement existing tools?
- How can cross-functional teams be equipped with the skills and data-driven foundations to truly advance customer and stakeholder engagement?
- Ambassadors for change: why it is critical to get senior leadership team buy-in and sponsorship for new and innovative digital transformation and AI projects
Aisha Khan, Digital Transformation & Strategic Marketing Director, Teva
AI INNOVATIONS: POWERFUL STRATEGIES FOR TODAY & TOMORROW
Panel & Q&A
Inspirational & Practical Insights Into Transformative Technology
09.30 Harness AI’s Potential To Revolutionise Digital Pharma & Develop It Into A Business-As-Usual Tool That Drives Real Results & Growth
Customer profiling, content generation, developing insights, customer experience… when AI has the potential to impact all areas of pharma marketing, how can the areas with the most value be determined?
With compliance and regulation in AI still developing, how can pharma marketers stay compliant when integrating AI solutions?
- From pilot to operational: how can teams scale-up AI pilots and turn them from a theoretical benefit into a business-as-usual tool delivering demonstrable value?
- Practical advice: what’s one way in which digital teams can integrate AI into their day-to-day strategies today to improve efficiencies or results?
Francisco J Domingo, Business Unit Director & Corporate Affairs Head, Adamed Spain
David Wilson, Digital Programme Director, Kyowa Kirin
Vaibhav Kabra, Director – Data, Digital & Technology Products, Novartis
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