A Practitioner Forum For Digital Pharma: Real Programmes, Real Results Embrace AI Integration Safely & Compliantly To Take HCP Engagement To The Next Level & Deliver Real Omnichannel Impact & Value For Customers & Patients
New AI-Powered, Customer-Centric & HCP-Engaging Omnichannel Digital Pharma Marketing Strategies
08.30 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Dr Rene Rust, Head Of Corporate Communications, Almirall
Kishan Rees, Senior Director Video & Digital Content Strategy, Bayer
AI Integration– Real Stories, Real Programmes
Thought-Leadership Panel | Q&A
09.10 Cut Through The Noise & Hear Directly From Pharma Professionals On Their AI Implementation Successes, Failings & Strategies
- Audience benchmarking – what percentage of your interactions will be AI generated or AI personalised by the end of 2027?
- What real successes are professionals seeing with AI, and where has its greatest value been found?
- How can organisations go from shiny new pilot programmes that look good on paper to AI delivering real value at scale?
- As AI-generated content becomes commonplace, how can teams maintain quality and trust whilst ensuring appropriate governance?
- How can marketing leaders distinguish between meaningful innovation and hype when every platform claims to be AI-powered?
David Wilson, Global Digital Transformation & Innovation Director, Kyowa Kirin
Mike Soper, Director Global MA Data Capabilities, Analytics, Medical Insights & AI, Astellas Pharma
Sihame Bahri, Global Omnichannel Engagement Lead, Nephrology & Iron, CSL
Next-Gen HCP Engagement
OPENING KEYNOTE | DOUBLE PERSPECTIVE
09.40 Redefine HCP Engagement For A New Digital Era To Deliver More Meaningful, Connected & Customer-Centric Experiences
- How are HCP expectations evolving across digital and in-person channels, and what does this mean for the future of pharmaceutical marketing and engagement?
- Move beyond channel-centric strategies to create seamless, personalised experiences that deliver value at every stage of the HCP journey
- Harness AI and emerging technologies to enhance customer engagement, improve decision-making and deliver more relevant, timely interactions
- As the pace of digital innovation accelerates, what capabilities, operating models and priorities will define the next generation of high-performing teams?
09.40 Perspective One
Pablo Regueras Escudero, Commercial Co-Lead Oncology Precision Medicine, Astellas
10.00 Perspective Two
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