Embrace AI Integration Safely & Compliantly To Take HCP Engagement To The Next Level & Deliver Real Omnichannel Impact & Value For Customers & Patients
New AI-Powered, Customer-Centric & HCP-Engaging Omnichannel Digital Pharma Marketing Strategies
OPENING REMARKS
13.30 Chair’s Opening Remarks
Karol Wolak, Global Omnichannel Excellence Lead, Merck
Practical AI Integration – Real Advice, Real Experiences
13.40 Embed AI Across Organisations To Drive Efficiency, Better Decision-Making & Lasting Business Value
- Where should pharmaceutical marketing teams begin with both generative and agentic AI adoption, and which use cases are delivering the quickest and most measurable impact?
- Integrate AI into existing marketing processes and technology stacks without disrupting established processes or creating unnecessary complexity
- Build the internal capabilities, governance and cross-functional collaboration needed to support successful AI adoption across multiple business functions
14.05 Bonus Session; Reserved For Exclusive Conference Partner
Responsible AI: Ethics, Governance & Trust
PANEL | Q&A
14.25 Build Responsible AI Frameworks That Enable Innovation Whilst Protecting Compliance, Trust & Customer Confidence
- As AI becomes embedded across marketing activities, how can organisations establish clear governance, accountability and oversight to ensure its safe and responsible use?
- Balance the drive for greater efficiency with the need for human judgement by identifying where AI can support decision-making and where expert oversight remains essential
- Equip marketing teams with the processes, policies and capabilities needed to adopt AI confidently, minimise risk and embed responsible AI practices into day-to-day operations
AI-Powered Omnichannel Engagement
14.55 Harness AI To Deliver Smarter, More Personalised Omnichannel Experiences That Adapt To HCP Needs In Real Time
- How can AI help teams move beyond static omnichannel campaigns to deliver more responsive, personalised engagement?
- Reduce manual planning and improve campaign execution by using agentic AI to optimise channel selection, content recommendations and the timing of HCP interactions
- Balance automation with human expertise by ensuring AI enhances omnichannel decision-making whilst maintaining strategic oversight, customer relevance and regulatory compliance
15.20 Refreshment Break With Informal Networking
15.50 Bonus Session; Reserved For Exclusive Conference Partner
AI-Powered Content Creation
16.10 Transform Content Creation With AI To Deliver Faster, Smarter & More Personalised HCP Communications At Scale
- How can teams embed AI into content creation processes to improve speed and efficiency without compromising accuracy or compliance?
- Move beyond using AI to generate copy by creating scalable content strategies that enable greater personalisation, localisation and omnichannel reuse across complex audiences
- How can teams maintain trust and the human element with AI content, and ensure no drift into the uncanny valley?
Anastasia Roshchina, Buscopan Global Consumer Engagement & No-Spa CEE Lead, Sanofi
The Future Of AI In Pharma Marketing
PANEL | Q&A
16.35 Prepare For The Next Generation Of AI Innovation To Unlock New Opportunities For Engaging Both HCP’s and Patients & Delivering Commercial Success
- As agentic AI’s capabilities continue to evolve at pace, which emerging technologies and applications have the greatest potential to transform pharmaceutical marketing over the next three to five years?
- How can organisations prepare their people, data and strategies today to take advantage of future AI innovations whilst remaining agile in a changing landscape?
- Separate long-term opportunity from short-term distraction by identifying where marketing leaders should focus investment for future success
17.05 Chair’s Closing Remarks & Official Close Of Conference
17.15 Post-Workshop Informal Networking Drinks