Pre-Conference Half Day AI Applications Workshop

Deep-Dive Into Real-World Use Cases & Regulatory Requirements To Enhance Engagement, Revitalise Content Creation & Boost Omnichannel Success With:

Practical, Actionable, Compliant & Patient-Centric Pharma AI Strategies

Covent Garden Suite, Grand Connaught Rooms London, 27th January 2026

12.15 Registration, Informal Networking

OPENING REMARKS

13.00 GIC Welcome & Co-Chairs’ Opening Remarks

Koeyli Jaluka, Head of Communication – Northwestern Europe, Roche

Azeeza Sunmonu, Global Head of Commercial Excellence, Mundipharma

USING AI FOR CUT-THROUGH CONTENT CREATION

13.10 Bolster Creativity Without Losing The Key Human Factor By Deploying AI-Generated Content That Is Validated, Accurate & Impactful

There’s no substitute for creativity! Leverage AI’s power to enact and improve on content strategies that are still drawn from human imagination and design
Establish and maintain a clear boundary between marketing and social media content that can effectively be enhanced by AI, and vital comms where the human element must take priority
From small typos to potentially damaging misinformation, avoid reputation-harming blunders with a clear vetting process for AI-enhanced content
Amid genuine concerns about job losses and roles being replaced, how can you assuage fears and foster a sense of people and tech working in harmony?

Lyly Fong, Digital CX Content Strategy Director, Sanofi