Harness The Real Potential & Power Of AI & New Technologies To Maximise HCP Engagement, Patient Results & Commercial Advancement With:
AI-Literate, Customer-Focused & Data-Driven Digital Pharma Marketing Strategies
Plus: Deep-Dive Into Practical Pharma AI Applications With The Brand New Pre-Conference Workshop
14th Annual, Industry-Led Conference & Networking Exhibition, Ballroom At Grand Connaught Rooms London, 28th January 2026
Programme – 28th January 2026
08.15 Registration, Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Dr Rene Rust, Head Of Corporate Communications, Almirall
Jag Singh, Global Omnichannel Lead Rare Diseases, CSL Vifor
HIGH-IMPACT DIGITAL STRATEGIES
09.10 Unify & Streamline Your Pharma Digital Strategies To Boost Engagement, Increase Effectiveness & Stand Out From The Competitive Crowd
- In an increasingly digital-driven world, are your platforms and processes working at peak efficiency to deliver true value?
- There is still a delicate balance to be struck between digital and face-to-face interactions – how can you keep the two working in harmony? What approach provides the greatest benefit to the greatest number of patients?
- From 2026 and beyond, scan the digital horizon to assess what is in the pipeline, and its potential impact on the pharma sector
- Utilise the most effective metrics to demonstrate your digital success, securing senior buy-in and external engagement
Sara Tea Di Niro, Marketing Specialist, Teva
AI IN ACTION: BUILDING PRACTICAL, TRUSTED & SCALABLE SOLUTIONS IN PHARMA
09.30 Unleashing AI’s Potential Isn’t About Perfection – It’s About Progress. This Session Explores How Organisations Can Apply AI In Real-World Commercial Contexts Through Clear Governance, Cross-Functional Experimentation & A Strong Focus On Trust, Value & Scalability
- Establishing the foundations for responsible AI: governance, transparency, and alignment with business goals
- Practical examples of AI initiatives that enhance engagement, streamline operations, and unlock insights, while keeping humans in the loop
- Navigating ambiguity: how to move from pilot to progress by engaging teams, learning from failure, and scaling what works
- Addressing ethical, compliance, and trust considerations to ensure AI supports – not replaces – human judgment and medical responsibility
Margarida Batista, Omnichannel Operations Lead for UKINOR, Grünenthal Group
OPTIMISED HCP ENGAGEMENT
PANEL Q&A
09.50 Capture HCPs’ Valuable Time & Attention By Addressing Fundamental Needs Head-On & Delivering Boosted Engagement Every Time
- With an ever-evolving relationship between HCPs and the pharma sector, what is the key to successful HCP engagement in 2026 and beyond?
- Assess and compare the merits of different channel strategies to identify the best ways to truly get through to HCPs
- Refresh your content and comms to put your company’s best foot forward and drive towards effective patient outcomes
- Incorporate data-driven personalisation to create unmissable content that truly speaks to HCPs’ key priorities
Craig Adkins, Head of Data, Digital & Technology, Europe & Canada, Takeda
Kiren Kaur Dulai, Senior Global Manager Omnichannel Enablement, Mundipharma
