Harness The Real Potential & Power Of AI & New Technologies To Maximise HCP Engagement, Patient Results & Commercial Advancement With:

AI-Literate, Customer-Focused & Data-Driven Digital Pharma Marketing Strategies

Plus: Deep-Dive Into Practical Pharma AI Applications With The Brand New Pre-Conference Workshop

14th Annual, Industry-Led Conference & Networking Exhibition, Ballroom At Grand Connaught Rooms London, 28th January 2026

Conference Programme – 28th January 2026

08.15 Registration, Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks

Dr Rene Rust, Head Of Corporate Communications, Almirall

HIGH-IMPACT DIGITAL STRATEGIES

09.10 Unify & Streamline Your Pharma Digital Strategies To Boost Engagement, Increase Effectiveness & Stand Out From The Competitive Crowd

In an increasingly digital-driven world, are your platforms and processes working at peak efficiency to deliver true value?
There is still a delicate balance to be struck between digital and face-to-face interactions – how can you keep the two working in harmony? What approach provides the greatest benefit to the greatest number of patients?
From 2026 and beyond, scan the digital horizon to assess what is in the pipeline, and its potential impact on the pharma sector
Utilise the most effective metrics to demonstrate your digital success, securing senior buy-in and external engagement

Sara Tea Di Niro, Marketing Specialist, Teva

AI IN ACTION: BUILDING PRACTICAL, TRUSTED & SCALABLE SOLUTIONS IN PHARMA

09.30 Unleashing AI’s Potential Isn’t About Perfection – It’s About Progress. This Session Explores How Organisations Can Apply AI In Real-World Commercial Contexts Through Clear Governance, Cross-Functional Experimentation & A Strong Focus On Trust, Value & Scalability

Establishing the foundations for responsible AI: governance, transparency, and alignment with business goals
Practical examples of AI initiatives that enhance engagement, streamline operations, and unlock insights, while keeping humans in the loop
Navigating ambiguity: how to move from pilot to progress by engaging teams, learning from failure, and scaling what works
Addressing ethical, compliance, and trust considerations to ensure AI supports – not replaces – human judgment and medical responsibility

Antonio Ibarra, Omnichannel Customer & Innovation Lead, Grünenthal Iberia

OPTIMISED HCP ENGAGEMENT

PANEL Q&A

09.50 Capture HCPs’ Valuable Time & Attention By Addressing Fundamental Needs Head-On & Delivering Boosted Engagement Every Time

With an ever-evolving relationship between HCPs and the pharma sector, what is the key to successful HCP engagement in 2026 and beyond?
Assess and compare the merits of different channel strategies to identify the best ways to truly get through to HCPs
Refresh your content and comms to put your company’s best foot forward and drive towards effective patient outcomes
Incorporate data-driven personalisation to create unmissable content that truly speaks to HCPs’ key priorities

Kiren Kaur Dulai, Senior Global Manager Omnichannel Enablement, Mundipharma